UAs a Product Designer at Facebook, I led design efforts for Facebook’s Campaign Planner. Campaign Planner is a standalone product for media planners to draft, compare, share, and reserve media plans across Facebook and Instagram. In the past, media planners had no way to view different targeting options and reach estimates for a given audience without going through the buying process. With Campaign Planner, media planners can create multiple versions of a campaign with different targeting options, budgets, flight dates, and reach estimates. Our goal with Campaign Planner is to help media planners make more informed buying decisions and understand the tradeoffs between different targeting options for a given audience. I’m currently leading design efforts to improve the user experience and incorporate new features.
Before Facebook, I was at Salesforce where I redesigned their enterprise social network product, Chatter. I also led redesign efforts for Chatter News Feed, Salesforce Files (e.g., content management system), and direct messaging.